Phoebes Garland discusses the the biggest culprits of loss of sales in the apparel industry. Continue reading
Tag Archives: sales
How to choose a good ecommerce platform
By Chris Vincent, Practicology I’ll be talking at Fashion Exposed Sydney in August about how to start-up and grow a successful ecommerce business. In this series of articles I will be putting a bit of background together on the pre-work required in order to get your business online, this first installment is all around choosing … Continue reading
Is your business in the path of social opportunity?
Is your business in the path of opportunity? One of the issues we witness regularly with retailers, fashion brands, and businesses in general is adapting and understanding to the way customers, sales, and business development opportunities occur in today’s social media environments. In fact, without the required knowledge and understanding of the social media landscape, … Continue reading
The power of eye contact in sales
Peter Parkinson, Chairman, The National Footwear Retailers Association and proprietor McCloud Shoes As human beings we often telegraph many of our emotions and inner feelings as a discernible expression through our eyes. Anger, boredom, love or focus can be telegraphed as states of our persona that can be determined by someone else looking attentively at … Continue reading
What Kate and Katy can tell us about where fashionistas shop
Have you ever walked past a fashion retailer, looked at the shop, product is great, lighting is strong, point of sale looks good – and yet, it just doesn’t feel it’s you? What is driving this feeling? And more importantly: Why? For years, we have satisfied ourselves with the “how” consumers interact with our brands. … Continue reading
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