Faceless Fashion – Is it time fashion brands told more of a story to gain brand loyalty and drive sales?
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Faceless Fashion – Is it time fashion brands told more of a story to gain brand loyalty and drive sales?

By Phoebes Garland – Garland & Garland Fashion Australian chain store Sportscraft is doing it and the Japanese brand Uniqlo have just announced theirs. Brand ambassadors are nothing new for department stores, but chain stores are now jumping to put a ‘face’ to their brand in the hope of finding new customers and converting them … Continue reading

WATCH: Bringing retail insights to life instore
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WATCH: Bringing retail insights to life instore

Do you really understand your customer? Brian Walker, Founder & CEO of Retail Doctor Group believes a targeted strategy is vital to truly understanding your target market that will see you walk away with a healthier business approach. In today’s engaging and informative session at Fashion Exposed Melbourne, Brian and director of RDG Insights, Katharina discussed … Continue reading