The retail industry has changed in recent years and so too has the consumer, but while technology has improved, several media reports lament at the general lack of customer service in retail Australia-wide. So how has this happened and why? While technology has allowed the freedom to shop anywhere online, Barry Nicolaou, Director of ShoeCircle … Continue reading
Author Archives: Sacha Strebe
How to set-up and run an online store
Trawling the internet for information can be like browsing through jam-packed clothing racks at a warehouse sale. There’s a lot there, but only a small percentage is actually relevant to you. With so much misinformation, it can be a confusing and time-consuming process of sorting the good from the bad. And for many very capable … Continue reading
WATSON X WATSON: “If you don’t specifically position yourself in the market, the market will position you”
Creating a sell-out collection and running a successful business concurrently is a daunting prospect for anyone, let alone a young emerging designer. But for many start-up fashion businesses, there is very little industry support which can make it a tricky path to navigate. In light of this, the Fashion Exposed Business Seminars have enlisted an … Continue reading
How to get your brand in front of your target market – IXIAH
When launching your own company, writing a business plan is a critical part of the process. But for many emerging designers, this process is often pushed to the back of the garment pile as their energies are focused on creating their debut collection. So how do start-ups manage all aspects of a brand and ensure … Continue reading
Are you an emerging designer? Bronx & Banco share their insights for success
Launching your own business can be a daunting experience, especially when that said business is a fashion brand you’ve poured your heart and soul into. And for many creative emerging designers, the business side of their brand is often the most difficult. So where do you start? Natalie De’Banco of Australian fashion label, Bronx & … Continue reading