Feature / News

Four tips for designers to leverage the Fashion Week influx

Mercedes-Benz Fashion Week Australia is in full swing having opened over the weekend.

Mercedes-Benz Fashion Week Australia and its associated events are part of a program of activities supported by the City of Sydney that aims to boost the Australian Fashion industry, create more opportunities for local retailers and attract shoppers in the city centre and villages.

“Fashion is one of our most dominant retail sectors, but also one of the most vulnerable to changes in consumer spending and other global impacts,” Lord Mayor Clover Moore said.

“Events like this help bring more people into our city, which in turn helps boost retail sales during the launch of new season collections.”

So how can you make the most of this high-interest time?

Tip No 1 – Get involved

Don’t expect the fashionistas to just come to you by magic and positive thinking. Get amongst it, support other local creatives and be seen to be participating – even if that means being your own paparazzi on Instagram. Get selfies with fellow designers, capture the models on the runways and network with the local retailers. Worst case scenario is you find some interesting new places to shoot and you make a few friends! Be sure to credit them in any of your social media posts by tagging their businesses.



Tip No 2 – Fly your own flag

If there is anywhere you’re going to asked “where did you get that?” it is during Fashion Week, so for goodness sake be wearing your own creations! Think your designs are too outrageous for the street? GOOD – it makes it clear you’re there to be seen. Let people take pictures, carry business cards so they can find you later, and follow them on their social media accounts.


Tip No 3 – Think like a blogger

This is a big time of year for fashion media and so the bloggers will be out in full force, looking for the latest styles, trends and the opportunity to take photographs that they won’t have to pay for. Put yourself in their shoes, go where you think they would be or let them know you’ll be there, and be open to their approach. Why not let a few of your favourites know where you’ll be and have a few items styled on some friends to “street style” spot? Make it easy for blogs to use you and there’s a great chance they will.


Tip No 4 – Support other creatives

Fashion Week spawns many a launch party, product showcase and mini-runway so find out where they are and refer back to Tip No 1, especially if you’re not hosting anything yourself. Will it hurt your brand to be seen supporting other local creatives? Of course not! Remember that it is their event not yours, so maintain Tip No 2 but don’t be too loud about it.

Social media tags to use and watch during Mercedes-Benz Fashion Week Australia:

#MBFWA #MBFWA16 #MBFFSydney #fashionblogger #fashionweek #fashiondesigner #australianfashion #Sydney


Banner image from Mercedes-Benz Fashion Week Australia

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